Orbit — Corporate Website & Identity
Post-rebrand renewal of identity, website and content architecture: organic traffic +210%, inbound leads doubled.
Challenge
Orbit had grown to a 60-person consultancy, but its digital presence was stuck in 2015 — invisible in search and silent about the firm's real asset: its expertise. "We found you through a referral, but your website made us hesitate" was the sentence that started this project.
Solution
Two phases: first the brand identity (logo system, palette, typography, brand book), then the digital presence — content architecture mapped to search intent, case-study-first structure, full technical SEO and a CMS the marketing team runs on its own.
Results
Organic traffic +210% in 12 months; qualified inbound leads doubled. Our favourite metric: 70% of first-meeting prospects now open with "we read your case study".
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