Lumen Store — E-Commerce Platform

Client

Lumen Home — a D2C brand for lighting and home accessories; 85% of revenue comes from online sales.

Challenge

The legacy platform crashed during campaigns, took 6+ seconds to load on mobile, and every storefront change waited on an agency. Ad budget was evaporating on slow pages.

Solution

A Next.js headless architecture: content and commerce managed behind, a lightning-fast storefront in front. Static generation with smart caching, editorial product stories, typo-tolerant search, a single-page checkout and Redis-backed stock reservation.

Results

Conversion up 38% in the first quarter; 99.98% uptime under 11× traffic on the busiest campaign day; organic traffic +74% in six months.